Advertising, promotion and supplemental aspects of integrated marketing communications

Main Author: Shimp, Terence A. (Author)
Published: Mason, Ohio: Thomson South-Western, [2003]
Edition:Sixth edition
Subjects:

KOLEKSI TERBUKA

Call Number: HF 5415.123 .S52 2003
Accession Item Category Format Status Notes
1100020921 Open Shelf Book AVAILABLE