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| 008 |
240115t20032003ohua ### #00001eng## |
| 020 |
# |
# |
|a 0030352711
|
| 020 |
# |
# |
|a 9780030352713
|
| 040 |
# |
# |
|a UMT
|b eng
|c UMT
|d Ohiolink
|e rda
|
| 090 |
0 |
0 |
|a HF 5415.123
|b .S52 2003
|
| 100 |
1 |
# |
|a Shimp, Terence A.
|e author
|
| 245 |
1 |
0 |
|a Advertising, promotion and supplemental aspects of integrated marketing communications
|c Terence A. Shimp.
|
| 250 |
# |
# |
|a Sixth edition
|
| 264 |
# |
4 |
|c ♭2003
|
| 264 |
# |
1 |
|a Mason, Ohio:
|b Thomson South-Western,
|c [2003]
|
| 300 |
# |
# |
|a xxi, 650 pages:
|b some colour illustrations;
|c 29 cm
|
| 336 |
# |
# |
|a text --
|2 rdacontent
|
| 337 |
# |
# |
|a unmediated --
|2 rdamedia
|
| 338 |
# |
# |
|a volume --
|2 rdacarrier
|
| 504 |
# |
# |
|a Includes bibliographical references and index
|
| 590 |
# |
# |
|a Pusat Pengajian Perniagaan dan Pengurusan Maritim
|
| 650 |
0 |
0 |
|a Sales promotion
|
| 650 |
0 |
0 |
|a Communication in marketing
|
| 650 |
0 |
0 |
|a Direct marketing
|
| 650 |
0 |
0 |
|a Advertising
|
| 999 |
|
|
|a 1100020921
|b Book
|c Open Shelf
|e KOLEKSI TERBUKA
|
