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01239cam a2200313 7i4500 |
| 001 |
0000156190 |
| 005 |
20250303090000.0 |
| 008 |
250303t20222022my a ### #00001eng## |
| 020 |
# |
# |
|a 9789674615314
|
| 040 |
# |
# |
|a UMT
|b eng
|c UMT
|d Malcat
|e rda
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| 090 |
0 |
# |
|a HF 5415.123
|b .H3 2022
|
| 100 |
0 |
# |
|a Hasrina Mustafa,
|c Prof. Madya, Dr.
|e author
|
| 245 |
1 |
0 |
|a Principles of integrated marketings communications :
|b a Malaysia casebook
|c Hasrina Mustafa, Siti Aishah Chu Abdullah, Shuhaida Md Noor.
|
| 264 |
# |
4 |
|c ♭2022
|
| 264 |
# |
1 |
|a Pulau Pinang, Malaysia:
|b Penerbit Universiti Sains Malaysia,
|c 2022
|
| 300 |
# |
# |
|a xv, 236 pages:
|b illustrations, photographs;
|c 24 cm
|
| 336 |
# |
# |
|a text --
|2 rdacontent
|
| 337 |
# |
# |
|a unmediated --
|2 rdamedia
|
| 338 |
# |
# |
|a volume --
|2 rdacarrier
|
| 504 |
# |
# |
|a Includes bibliographical references and index
|
| 590 |
# |
# |
|a Pusat Penyelidikan Asas dan Lanjutan (PPAL)
|
| 591 |
# |
# |
|a Pameran Buku Ilmiah 2024
|
| 650 |
# |
0 |
|a Communication in marketing
|
| 650 |
# |
0 |
|a Advertising campaigns
|
| 650 |
# |
0 |
|a Branding (Marketing)
|
| 650 |
# |
0 |
|a Government publications --
|z Malaysia
|
| 700 |
0 |
# |
|a Siti Aishah Chu Abdullah
|
| 700 |
0 |
# |
|a Shuhaida Md. Noor
|
| 999 |
|
|
|a 1100117127
|b Book
|c Open Shelf
|e KOLEKSI TERBUKA
|
