Holdings: Principles of integrated marketings communications :

Main Author:	Hasrina Mustafa, Prof. Madya, Dr. (Author)
Other Authors:	Siti Aishah Chu Abdullah, Shuhaida Md. Noor
Published:	Pulau Pinang, Malaysia: Penerbit Universiti Sains Malaysia, 2022
Subjects:	Communication in marketing Advertising campaigns Branding (Marketing) Government publications -- > Malaysia

Call Number:	HF 5415.123 .H3 2022

Accession	Item Category	Format	Status	Notes

1100117127

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