Description: Principles of integrated marketings communications :

Main Author:	Hasrina Mustafa, Prof. Madya, Dr. (Author)
Other Authors:	Siti Aishah Chu Abdullah, Shuhaida Md. Noor
Published:	Pulau Pinang, Malaysia: Penerbit Universiti Sains Malaysia, 2022
Subjects:	Communication in marketing Advertising campaigns Branding (Marketing) Government publications -- > Malaysia

Physical Description:	xv, 236 pages: illustrations, photographs; 24 cm
Bibliography:	Includes bibliographical references and index
ISBN:	9789674615314