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Services marketing :
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Services marketing : integrating customer focus across the firm
Main Author:
Zeithaml, Valarie A.
(Author)
Other Authors:
Gremler, Dwayne D.
,
Bitner, Mary Jo
Published:
Dubuque:
McGraw-Hill Education,
[2018]
Edition:
Seventh edition
Subjects:
Customer services
Marketing
Service industries --
>
Marketing
Holdings
Description
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