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| LEADER |
01213cam a2200325 7i4500 |
| 001 |
0000153323 |
| 005 |
20230828090000.0 |
| 008 |
230828t20182018nyua ### #00001eng## |
| 020 |
# |
# |
|a 9780078112102
|
| 040 |
# |
# |
|a UMT
|b eng
|c UMT
|d Ohiolink
|e rda
|
| 090 |
0 |
# |
|a HD 9980.5
|b .Z4 2018
|
| 100 |
1 |
# |
|a Zeithaml, Valarie A.
|e author
|
| 245 |
1 |
0 |
|a Services marketing :
|b integrating customer focus across the firm
|c Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
|
| 250 |
# |
# |
|a Seventh edition
|
| 264 |
# |
4 |
|c ♭2018
|
| 264 |
# |
1 |
|a Dubuque:
|b McGraw-Hill Education,
|c [2018]
|
| 300 |
# |
# |
|a xxviii, 514 pages:
|b illustrations;
|c 27 cm
|
| 336 |
# |
# |
|a text --
|2 rdacontent
|
| 337 |
# |
# |
|a unmediated --
|2 rdamedia
|
| 338 |
# |
# |
|a volume --
|2 rdacarrier
|
| 504 |
# |
# |
|a Includes bibliographical references and index
|
| 590 |
# |
# |
|a Fakulti Perniagaan, Ekonomi dan Pembangunan Sosial (FPEPS)
|
| 591 |
# |
# |
|a Reading List FPEPS 2023
|
| 650 |
# |
0 |
|a Customer services
|
| 650 |
# |
0 |
|a Marketing
|
| 650 |
# |
0 |
|a Service industries --
|x Marketing
|
| 700 |
1 |
# |
|a Gremler, Dwayne D.
|
| 700 |
1 |
# |
|a Bitner, Mary Jo
|
| 999 |
|
|
|a 1100114733
|b Book
|c Reading List
|e KOLEKSI KHAS
|
| 999 |
|
|
|a 1100114732
|b Book
|c Open Shelf
|e KOLEKSI TERBUKA
|
