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Chief Marketing Officers at Work

Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to...

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Main Author:	Steimle, Josh. (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author:	SpringerLink (Online service)
Language:	English
Published:	Berkeley, CA : Apress : Imprint: Apress, 2016.
Edition:	1st ed. 2016.
Subjects:	Marketing. Success in business. Careers. Leadership. Careers in Business and Management. Business Strategy/Leadership.
Online Access:	https://doi.org/10.1007/978-1-4842-1931-7

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