Leading Creative Teams Management Career Paths for Designers, Developers, and Copywriters /
Learn the skills you must master to assume leadership roles—creative directors, art directors, and advertising managers—on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of manage...
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| Language: | English |
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Berkeley, CA :
Apress : Imprint: Apress,
2017.
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| Edition: | 1st ed. 2017. |
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| Online Access: | https://doi.org/10.1007/978-1-4842-2056-6 |