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Aerospace Marketing Management A Handbook for the Entire Value Chain /

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends...

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Main Authors: Malaval, Philippe. (Author, http://id.loc.gov/vocabulary/relators/aut), Bénaroya, Christophe. (http://id.loc.gov/vocabulary/relators/aut), Aflalo, Jonathan. (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2014.
Edition:1st ed. 2014.
Series:Management for Professionals,
Subjects:
Marketing.
Aerospace engineering.
Astronautics.
Production management.
Transportation.
Project management.
Aerospace Technology and Astronautics.
Operations Management.
Project Management.
Online Access:https://doi.org/10.1007/978-3-319-01354-1

Internet

https://doi.org/10.1007/978-3-319-01354-1

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