Aerospace Marketing Management A Handbook for the Entire Value Chain /
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends...
| Main Authors: | , , |
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| Corporate Author: | |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2014.
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| Edition: | 1st ed. 2014. |
| Series: | Management for Professionals,
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| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-319-01354-1 |