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Services marketing : integrating customer focus across the firm
Main Author:
Zeithaml, Valarie A.
Other Authors:
Bitner, Mary Jo
,
Gremier, Dwayne D.
Language:
English
Published:
New York:
McGraw Hill,
2013.
Edition:
6th ed..
Subjects:
Customer services
Marketing
Service industries --
>
Marketing
Holdings
Description
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Physical Description:
xxvii, 642 p.; 26 cm..
ISBN:
9780078112058
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