Services marketing : integrating customer focus across the firm

Main Author: Zeithaml, Valarie A.
Other Authors: Bitner, Mary Jo.
Published: New York: Irwin McGraw- Hill, 2000.
Edition:2nd ed..
Subjects:
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100 1 # |a Zeithaml, Valarie A.  
245 1 0 |a Services marketing :   |b integrating customer focus across the firm   |c Valarie A. Zeithml, Mary Jo Bitner. 
250 # # |a 2nd ed.. 
260 # # |a New York:   |b Irwin McGraw- Hill,   |c 2000. 
300 # # |a 620 p.;   |c 25 cm.. 
504 0 0 |a Includes bibliographical references and index 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Service industries --   |x Marketing  
650 0 0 |a Marketing  
650 0 0 |a Customer services  
700 1 1 |a Bitner, Mary Jo.  
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