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Brand Revolution Rethinking Brand Identity /

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling...

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Main Author:	Sicard, M. (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author:	SpringerLink (Online service)
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2013.
Edition:	1st ed. 2013.
Subjects:	Marketing. Leadership. Public relations. Trade. Business. Commerce. Sales management. Business Strategy/Leadership. Corporate Communication/Public Relations. Sales/Distribution.
Online Access:	https://doi.org/10.1057/9781137019493

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