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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey /

In a typical day, a customer's journey moves from a physical to a digital environment multiple times, to successfully and effectively manage a customer's experience organizations need to integrate both these environments in an omnichannel way. This edited book examines customer journeys, o...

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Other Authors:	Dirsehan, Taşkın, 1985- (Editor)
Language:	English
Published:	Bingley, U.K. : Emerald Publishing Limited, 2020.
Subjects:	Consumer behavior. Marketing > Technological innovations. Business & Economics > Marketing > General. Sales & marketing management.
Online Access:	https://doi.org/10.1108/9781800433885

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