Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey /
In a typical day, a customer's journey moves from a physical to a digital environment multiple times, to successfully and effectively manage a customer's experience organizations need to integrate both these environments in an omnichannel way. This edited book examines customer journeys, o...
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| Language: | English |
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Bingley, U.K. :
Emerald Publishing Limited,
2020.
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| Online Access: | https://doi.org/10.1108/9781800433885 |