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Cruise Business Development Safety, Product Design and Human Capital /

This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible re...

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Corporate Author:	SpringerLink (Online service)
Other Authors:	Papathanassis, Alexis. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2016.
Edition:	1st ed. 2016.
Subjects:	Tourism. Management. Marketing. Engineering economics. Engineering economy. Personnel management. Business ethics. Service industries. Tourism Management. Engineering Economics, Organization, Logistics, Marketing. Human Resource Management. Business Ethics. Services.
Online Access:	https://doi.org/10.1007/978-3-319-27353-2

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