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International Place Branding Yearbook 2011 Managing Reputational Risk /

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, natio...

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Main Authors: Go, Frank M. (Author, http://id.loc.gov/vocabulary/relators/aut), Govers, Robert. (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2011.
Edition:1st ed. 2011.
Subjects:
International business enterprises.
Tourism.
Management.
Marketing.
Leadership.
Regional planning.
Urban planning.
Personnel management.
International Business.
Tourism Management.
Business Strategy/Leadership.
Landscape/Regional and Urban Planning.
Human Resource Management.
Online Access:https://doi.org/10.1057/9780230343320

Internet

https://doi.org/10.1057/9780230343320

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