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City Branding Theory and Cases /

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together...

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Main Author: Dinnie, K. (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2011.
Edition:1st ed. 2011.
Subjects:
Leadership.
Marketing.
Tourism.
Management.
International business enterprises.
Regional economics.
Spatial economics.
Business Strategy/Leadership.
Tourism Management.
International Business.
Regional/Spatial Science.
Online Access:https://doi.org/10.1057/9780230294790

Internet

https://doi.org/10.1057/9780230294790

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