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02563nam a22005535i 4500 |
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978-0-230-29479-0 |
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DE-He213 |
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20200919160114.0 |
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cr nn 008mamaa |
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151204s2011 xxk| s |||| 0|eng d |
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|a 9780230294790
|9 978-0-230-29479-0
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|a 10.1057/9780230294790
|2 doi
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|a HD28-70
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|a KJC
|2 bicssc
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|a BUS041000
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|a KJC
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|a 658.4092
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|a Dinnie, K.
|e author.
|4 aut
|4 http://id.loc.gov/vocabulary/relators/aut
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|a City Branding
|h [electronic resource] :
|b Theory and Cases /
|c by K. Dinnie.
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|a 1st ed. 2011.
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|a London :
|b Palgrave Macmillan UK :
|b Imprint: Palgrave Macmillan,
|c 2011.
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| 300 |
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|a XXX, 239 p. 263 illus.
|b online resource.
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a text file
|b PDF
|2 rda
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|a The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
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| 650 |
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|a Leadership.
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| 650 |
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|a Marketing.
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| 650 |
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|a Tourism.
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| 650 |
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|a Management.
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|a International business enterprises.
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|a Regional economics.
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| 650 |
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|a Spatial economics.
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|a Business Strategy/Leadership.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/515010
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| 650 |
2 |
4 |
|a Marketing.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/513000
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| 650 |
2 |
4 |
|a Tourism Management.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/527050
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| 650 |
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4 |
|a International Business.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/525000
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| 650 |
2 |
4 |
|a Regional/Spatial Science.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/W49000
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
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|t Springer Nature eBook
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| 776 |
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|i Printed edition:
|z 9780230241855
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|i Printed edition:
|z 9781349317585
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| 776 |
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|i Printed edition:
|z 9781349317578
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| 856 |
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|u https://doi.org/10.1057/9780230294790
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|a ZDB-2-PBM
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| 912 |
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|a ZDB-2-SXBM
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| 950 |
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|a Palgrave Business & Management Collection (SpringerNature-41135)
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| 950 |
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|a Business and Management (R0) (SpringerNature-43719)
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