Analytics in Smart Tourism Design Concepts and Methods /
This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand a...
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| Other Authors: | , |
| Language: | English |
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Cham :
Springer International Publishing : Imprint: Springer,
2017.
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| Edition: | 1st ed. 2017. |
| Series: | Tourism on the Verge,
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| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-319-44263-1 |