Cruise Business Development Safety, Product Design and Human Capital /
This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible re...
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| Language: | English |
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Cham :
Springer International Publishing : Imprint: Springer,
2016.
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| Edition: | 1st ed. 2016. |
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| Online Access: | https://doi.org/10.1007/978-3-319-27353-2 |
Table of Contents:
- Part I: Cruise Safety
- Part II: Cruise Design - Business Models, Destinations and Products
- Part III: Human Capital - Training, Education and Research.