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Cruise Business Development Safety, Product Design and Human Capital /

This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible re...

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Corporate Author: SpringerLink (Online service)
Other Authors: Papathanassis, Alexis. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edition:1st ed. 2016.
Subjects:
Tourism.
Management.
Marketing.
Engineering economics.
Engineering economy.
Personnel management.
Business ethics.
Service industries.
Tourism Management.
Engineering Economics, Organization, Logistics, Marketing.
Human Resource Management.
Business Ethics.
Services.
Online Access:https://doi.org/10.1007/978-3-319-27353-2

Internet

https://doi.org/10.1007/978-3-319-27353-2

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