The experience effect : engage your customers with a consistent and memorable brand experience

Main Author: Joseph, Jim
Language:English
Published: New York: American Management Association, 2010.
Subjects:
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020 # 0 |a 0814415547 (hbk.)  
020 # 0 |a 9780814415542 (hbk.)  
090 0 0 |a HF 5415.1255   |b .J6 2010 
100 1 # |a Joseph, Jim  
245 1 4 |a The experience effect :   |b engage your customers with a consistent and memorable brand experience   |c Jim Joseph. 
260 # # |a New York:   |b American Management Association,   |c 2010. 
300 # # |a xviii, 222 p.:   |b ill.;   |c 24 cm.. 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Customer relations  
650 0 0 |a Branding (Marketing)  
650 0 0 |a Brand loyalty  
999 |a 1100080341  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA