Advertising and promotion : an integrated marketing communications perspective

Main Author: Belch, George E. (Author)
Other Authors: Belch, Michael A.
Published: Boston: McGraw-Hill Irwin, 2009
Edition:Eighth edition
Subjects:

KOLEKSI TERBUKA

Call Number: HF 5823 .B4 2009
Accession Item Category Format Status Notes
1100070739 Open Shelf Book AVAILABLE