Advertising and promotion : an integrated marketing communications perspective

Main Author: Belch, George E. (aauthor)
Other Authors: Belch, Michael A., Dietzel, Jorg
Published: New York, NY: McGraw-Hill/Irwin, 2012
Edition:Ninth edition
Subjects:

KOLEKSI TERBUKA

Call Number: HF 5823 .B4 2012
Accession Item Category Format Status Notes
1100091876 Open Shelf Book AVAILABLE