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Advertising and promotion : an integrated marketing communications perspective

Main Author: Belch, George E. (Author)
Other Authors: Kerr, Gayle, Powell, Irene
Published: Sydney: McGraw-Hill Australia, 2009
Subjects:
Communication in marketing
Sales promotion
Advertising

KOLEKSI TERBUKA

Call Number: HF 5823 .B45 2009
Accession Item Category Format Status Notes
1100069679 Open Shelf Book AVAILABLE

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