Cover Image

Advertising and promotion : an integrated marketing communications perspective

Main Author: Belch, George E. (Author)
Other Authors: Kerr, Gayle, Powell, Irene
Published: Sydney: McGraw-Hill Australia, 2009
Subjects:
Communication in marketing
Sales promotion
Advertising
Physical Description:xxx, 642 pages: illustrations (chiefly colour.), ports.; 26 cm
ISBN:0074717669
9780074717660

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