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| LEADER |
00998cam a2200289 7i4500 |
| 001 |
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20230828090000.0 |
| 008 |
230828t20092009enka ### #00001eng## |
| 020 |
# |
# |
|a 0073381098
|
| 020 |
# |
# |
|a 9780073381091
|
| 040 |
# |
# |
|a UMT
|b eng
|c UMT
|e rda
|
| 090 |
0 |
0 |
|a HF 5823
|b .B4 2009
|
| 100 |
1 |
# |
|a Belch, George E.
|e author
|
| 245 |
1 |
0 |
|a Advertising and promotion :
|b an integrated marketing communications perspective
|c George E. Belch & Michael A. Belch.
|
| 250 |
# |
# |
|a Eighth edition
|
| 264 |
# |
4 |
|c ♭2009
|
| 264 |
# |
1 |
|a Boston:
|b McGraw-Hill Irwin,
|c 2009
|
| 300 |
# |
# |
|a xxv, 838 pages:
|b colour illustrations;
|c 28 cm
|
| 336 |
# |
# |
|a text --
|2 rdacontent
|
| 337 |
# |
# |
|a unmediated --
|2 rdamedia
|
| 338 |
# |
# |
|a volume --
|2 rdacarrier
|
| 590 |
# |
# |
|a Pusat Pengajian Perniagaan dan Pengurusan Maritim
|
| 650 |
# |
0 |
|a Sales promotion
|
| 650 |
# |
0 |
|a Communication in marketing
|
| 650 |
# |
0 |
|a Adversiting
|
| 700 |
0 |
# |
|a Belch, Michael A.
|
| 999 |
|
|
|a 1100070739
|b Book
|c Open Shelf
|e KOLEKSI TERBUKA
|
