Description: Advertising and promotion :

Main Author:	Belch, George E. (Author)
Other Authors:	Belch, Michael A.
Published:	Boston: McGraw-Hill Irwin, 2009
Edition:	Eighth edition
Subjects:	Sales promotion Communication in marketing Adversiting

Physical Description:	xxv, 838 pages: colour illustrations; 28 cm
ISBN:	0073381098 9780073381091