AMA handbook for customer satisfaction : research, planning and implementation

Main Author: Dutka, Alan
Corporate Author: American Marketing Asoociation
Published: Lincolnwood, Ill., U.S.A.: NTC Business Books, 1994.
Subjects:
LEADER 00924cam a2200241 7i4500
001 0000023389
005 20140604090000.0
010 # # |a 92034249 
020 # 0 |a 0844234540  
090 0 0 |a HF 5415.3   |b D976 
100 1 # |a Dutka, Alan  
245 1 0 |a AMA handbook for customer satisfaction :   |b research, planning and implementation   |c Alan Dutka. 
260 # # |a Lincolnwood, Ill., U.S.A.:   |b NTC Business Books,   |c 1994. 
300 # # |a viii, 231 p.:   |b ill.;   |c 24 cm.. 
500 # # |a At head of title: American Marketing Association. 
504 0 0 |a Includes bibliographical references (p. 219-222) and index 
590 # # |a Pusat Pengajian Pembangunan Sosial dan Ekonomi 
650 0 0 |a Consumer satisfaction --   |x Research  
650 0 0 |a Consumers --   |x Research  
710 2 1 |a American Marketing Asoociation  
740 0 0 |a Customer satisfaction 
740 0 0 |a Handbook for customer satisfaction 
999 |a 1100007993  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA