Services marketing

Main Author: Kurtz, D. L.
Other Authors: Clow, Kenneth E.
Published: New York: John Wiley & Sons, 1998.
Subjects:
LEADER 00809cam a2200217 7i4500
001 0000013510
005 20140615090000.0
020 # 0 |a 0471180343 (cloth : alk. paper)  
090 0 0 |a HD 9980.5   |b .K96 1998 
100 1 # |a Kurtz, D. L.  
245 1 0 |a Services marketing   |c D. L. Kurtz, Kenneth E. Clow. 
260 # # |a New York:   |b John Wiley & Sons,   |c 1998. 
300 # # |a xxii, 570 p.:   |b ill.;   |c 25 cm.. 
500 # # |a Includes biblographical references and index 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Service markeing  
700 1 1 |a Clow, Kenneth E.  
999 |a 1000405372  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA 
999 |a 1000405371  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA 
999 |a 1000405370  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA 
999 |a 2000130199  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA