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Services marketing
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Services marketing
Main Author:
Kurtz, D. L.
Other Authors:
Clow, Kenneth E.
Published:
New York:
John Wiley & Sons,
1998.
Subjects:
Service markeing
Holdings
Description
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Item Description:
Includes biblographical references and index
Physical Description:
xxii, 570 p.: ill.; 25 cm..
ISBN:
0471180343 (cloth : alk. paper)
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