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Handbook of research on marketing and corporate social responsibility

The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives. Written by many of the leadi...

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Corporate Author:	Edward Elgar Publishing.
Other Authors:	Hill, Ronald Paul., Langan, Ryan.
Language:	English
Published:	Cheltenham : Edward Elgar Pub. Ltd., 2014.
Series:	Elgar original reference.
Subjects:	Social responsibility of business. Marketing. Electronic books.
Online Access:	https://www.elgaronline.com/view/9781781003787.xml

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