Handbook of research on marketing and corporate social responsibility
The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives. Written by many of the leadi...
| Corporate Author: | |
|---|---|
| Other Authors: | , |
| Language: | English |
| Published: |
Cheltenham :
Edward Elgar Pub. Ltd.,
2014.
|
| Series: | Elgar original reference.
|
| Subjects: | |
| Online Access: | https://www.elgaronline.com/view/9781781003787.xml |
Table of Contents:
- pt. I. The marketing and corporate social responsibility nexus
- pt. II. Marketing strategy and corporate social responsibility
- pt. III. Consumer behavior and corporate social responsibility
- pt. IV. Global issues in marketing and corporate social responsibility
- pt. V. Marketing public policy and corporate social responsibility
- pt. VI. Perspectives on marketing and corporate social responsibility.