Handbook of research on marketing and corporate social responsibility
The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives. Written by many of the leadi...
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| Other Authors: | , |
| Language: | English |
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Cheltenham :
Edward Elgar Pub. Ltd.,
2014.
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| Series: | Elgar original reference.
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| Online Access: | https://www.elgaronline.com/view/9781781003787.xml |