International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences /
The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence o...
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| Language: | English |
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Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2013.
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| Edition: | 1st ed. 2013. |
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| Online Access: | https://doi.org/10.1007/978-3-658-00456-9 |