International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences /
The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence o...
| Main Author: | |
|---|---|
| Corporate Author: | |
| Language: | English |
| Published: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2013.
|
| Edition: | 1st ed. 2013. |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-658-00456-9 |
Table of Contents:
- Introduction
- Theoretical Background and Literature Review
- Conceptual Framework and Deduction of Hypotheses
- Research Methodology and Data Basis
- Empirical Analysis and Hypothesis Testing
- Discussion of Empirical Findings.