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Advances in National Brand and Private Label Marketing Fourth International Conference, 2017 /

This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing – a collection of original, rigorous and highly relevant contributions. The 2017 NB&PL marketing conference offers a unique academic forum where researchers present and discu...

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Corporate Author:	SpringerLink (Online service)
Other Authors:	Martínez-López, Francisco J. (Editor, http://id.loc.gov/vocabulary/relators/edt), Gázquez-Abad, Juan Carlos. (Editor, http://id.loc.gov/vocabulary/relators/edt), Ailawadi, Kusum L. (Editor, http://id.loc.gov/vocabulary/relators/edt), Yagüe-Guillén, María Jesús. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2017.
Edition:	1st ed. 2017.
Series:	Springer Proceedings in Business and Economics,
Subjects:	Marketing. Industrial psychology. E-business. Electronic commerce. E-commerce. Leadership. Industrial and Organizational Psychology. e-Business/e-Commerce. Business Strategy/Leadership.
Online Access:	https://doi.org/10.1007/978-3-319-59701-0

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