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Advances in National Brand and Private Label Marketing Fourth International Conference, 2017 /

This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing – a collection of original, rigorous and highly relevant contributions. The 2017 NB&PL marketing conference offers a unique academic forum where researchers present and discu...

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Corporate Author: SpringerLink (Online service)
Other Authors: Martínez-López, Francisco J. (Editor, http://id.loc.gov/vocabulary/relators/edt), Gázquez-Abad, Juan Carlos. (Editor, http://id.loc.gov/vocabulary/relators/edt), Ailawadi, Kusum L. (Editor, http://id.loc.gov/vocabulary/relators/edt), Yagüe-Guillén, María Jesús. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
Edition:1st ed. 2017.
Series:Springer Proceedings in Business and Economics,
Subjects:
Marketing.
Industrial psychology.
E-business.
Electronic commerce.
E-commerce.
Leadership.
Industrial and Organizational Psychology.
e-Business/e-Commerce.
Business Strategy/Leadership.
Online Access:https://doi.org/10.1007/978-3-319-59701-0
Table of Contents:
  • Part I: Consumer Behavior I
  • Part II: Branding
  • Part III: Social Media and Online Context
  • Part IV: Consumer Behavior II
  • Part V: Strategic Issues and Theoretical Research.

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