All Thumbs Mobile Marketing that Works /
Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and...
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| Language: | English |
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New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan,
2014.
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| Edition: | 1st ed. 2014. |
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| Online Access: | https://doi.org/10.1007/978-1-137-51016-7 |