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All Thumbs Mobile Marketing that Works /

Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and...

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Main Author: Kelley, M. (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2014.
Edition:1st ed. 2014.
Subjects:
E-business.
Electronic commerce.
E-commerce.
e-Business/e-Commerce.
Online Access:https://doi.org/10.1007/978-1-137-51016-7
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