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Lifestyle Brands A Guide to Aspirational Marketing /

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, g...

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Main Authors: Saviolo, S. (Author, http://id.loc.gov/vocabulary/relators/aut), Marazza, A. (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2013.
Edition:1st ed. 2013.
Subjects:
International business enterprises.
Marketing.
Leadership.
E-business.
Electronic commerce.
E-commerce.
Industrial procurement.
Public relations.
International Business.
Business Strategy/Leadership.
e-Business/e-Commerce.
Procurement.
Corporate Communication/Public Relations.
Online Access:https://doi.org/10.1057/9781137285935

Internet

https://doi.org/10.1057/9781137285935

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