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02853nam a22005895i 4500 |
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978-1-137-28593-5 |
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DE-He213 |
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20210624204634.0 |
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cr nn 008mamaa |
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151216s2013 xxk| s |||| 0|eng d |
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|a 9781137285935
|9 978-1-137-28593-5
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|a 10.1057/9781137285935
|2 doi
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|a HD62.4-62.45
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|a 658.049
|2 23
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| 100 |
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|a Saviolo, S.
|e author.
|4 aut
|4 http://id.loc.gov/vocabulary/relators/aut
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|a Lifestyle Brands
|h [electronic resource] :
|b A Guide to Aspirational Marketing /
|c by S. Saviolo, A. Marazza.
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| 250 |
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|a 1st ed. 2013.
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| 264 |
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|a London :
|b Palgrave Macmillan UK :
|b Imprint: Palgrave Macmillan,
|c 2013.
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| 300 |
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|a XIV, 141 p.
|b online resource.
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a text file
|b PDF
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|a What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
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| 650 |
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|a International business enterprises.
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| 650 |
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|a Marketing.
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| 650 |
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|a Leadership.
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| 650 |
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|a E-business.
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| 650 |
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|a Electronic commerce.
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|a E-commerce.
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|a Industrial procurement.
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| 650 |
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|a Public relations.
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| 650 |
1 |
4 |
|a International Business.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/525000
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| 650 |
2 |
4 |
|a Marketing.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/513000
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| 650 |
2 |
4 |
|a Business Strategy/Leadership.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/515010
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| 650 |
2 |
4 |
|a e-Business/e-Commerce.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/522060
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| 650 |
2 |
4 |
|a Procurement.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/519040
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| 650 |
2 |
4 |
|a Corporate Communication/Public Relations.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/513040
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| 700 |
1 |
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|a Marazza, A.
|e author.
|4 aut
|4 http://id.loc.gov/vocabulary/relators/aut
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
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|t Springer Nature eBook
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| 776 |
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|i Printed edition:
|z 9781137285928
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| 776 |
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|i Printed edition:
|z 9781349449071
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| 776 |
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|i Printed edition:
|z 9781349449064
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| 856 |
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|u https://doi.org/10.1057/9781137285935
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| 912 |
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|a ZDB-2-PBM
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| 912 |
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|a ZDB-2-SXBM
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| 950 |
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|a Palgrave Business & Management Collection (SpringerNature-41135)
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| 950 |
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|a Business and Management (R0) (SpringerNature-43719)
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