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Lifestyle Brands A Guide to Aspirational Marketing /

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, g...

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Main Authors:	Saviolo, S. (Author, http://id.loc.gov/vocabulary/relators/aut), Marazza, A. (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author:	SpringerLink (Online service)
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2013.
Edition:	1st ed. 2013.
Subjects:	International business enterprises. Marketing. Leadership. E-business. Electronic commerce. E-commerce. Industrial procurement. Public relations. International Business. Business Strategy/Leadership. e-Business/e-Commerce. Procurement. Corporate Communication/Public Relations.
Online Access:	https://doi.org/10.1057/9781137285935

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