Description: Services marketing

Main Author:	Bateson, John E. G (Author)
Other Authors:	Douglas,Hoffman, K
Published:	Autralia: South-Western, 2008.
Edition:	Four edition.
Subjects:	Services industries -- > Marketing

Physical Description:	xvii, 439 pages: some colour illustrations; 25 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9780538476454 0538476451