Services marketing : concepts, strategies & cases

Main Author: Hoffman, K. Douglas
Other Authors: Bateson, John E. G.
Language:English
Published: Boston: South-Western College Pub, 2017.
Edition:5th ed..
Subjects:

KOLEKSI TERBUKA

Call Number: HD 9980.5 .H6 2017
Accession Item Category Format Status Notes
1100097125 Open Shelf Book AVAILABLE