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00942cam a2200253 7i4500 |
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0000127936 |
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20160726090000.0 |
| 008 |
160725s2015 nyu eng |
| 020 |
# |
0 |
|a 9789814575119
|
| 020 |
# |
0 |
|a 9814575119
|
| 090 |
0 |
0 |
|a HF 5823
|b .B4 2015
|
| 100 |
1 |
# |
|a Belch, George E.
|
| 245 |
1 |
0 |
|a Advertising and promotion :
|b an integrated marketing communications perspective
|c George E. Belch & Michael A. Belch.
|
| 250 |
# |
# |
|a 10th ed. (global edition).
|
| 260 |
# |
# |
|a New York, NY:
|b McGraw-Hill,
|c 2015.
|
| 300 |
# |
# |
|a xxxiv, 842 pages:
|b color illustrations;
|c 29 cm..
|
| 504 |
0 |
0 |
|a Includes bibliographical references (pages 280-810) and indexs
|
| 590 |
# |
# |
|a Perpustakaan Sultanah Nur Zahirah
|
| 650 |
0 |
0 |
|a Advertising
|
| 650 |
0 |
0 |
|a Sales promotion
|
| 650 |
0 |
0 |
|a Communication in marketing
|
| 700 |
1 |
1 |
|a Belch, Michael A.
|
| 999 |
|
|
|a 1100097185
|b Book
|c Koleksi MBA
|e PUTRAJAYA
|
| 999 |
|
|
|a 1100097184
|b Book
|c Open Shelf
|e PUTRAJAYA
|
