Managing customers for profit : strategies to increase profits and build loyalty

Main Author: Kumar, V., 1957-
Language:English
Published: Upper Saddle River, N.J.: Wharton School Pub., 2008.
Subjects:
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008 090618s2008 njua b 001 0 eng
020 # 0 |a 9780132352215  
020 # 0 |a 0132352214  
090 0 0 |a HF 5415.5   |b .K8 2008 
100 1 # |a Kumar, V.,   |c 1957-  
245 1 0 |a Managing customers for profit :   |b strategies to increase profits and build loyalty   |c V. Kumar.. 
260 # # |a Upper Saddle River, N.J.:   |b Wharton School Pub.,   |c 2008. 
300 # # |a xx, 296 p.:   |b ill.;   |c 24 cm.. 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Profit  
650 0 0 |a Customer relations --   |x Management  
999 |a 1100066427  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA