Description: Advertising & integrated brand promotion

Main Author:	O'Guinn, Thomas C. (Author)
Other Authors:	Allen, Chris T., Semenik, Richard J.
Published:	Mason, Ohio: South-Western, 2009
Edition:	5th ed
Subjects:	Advertising media planning Advertising

Physical Description:	xlii, 726 pages: chiefly colour; 29 cm
ISBN:	9780324568622 0324568622